eople frequently want to know which strategy is best for them: SEO or SMM. And that makes sense. You don’t want to invest time or money in a digital marketing strategy that won’t give your business the highest return on investment. However, finding a solution isn’t as simple as choosing between the two. Regardless of what you’re offering, a quality digital marketing approach incorporates both SEO and SMM tactics. Consider it this way:
Your business’s foundation is SEO. Your site won’t ever be seen in the open air if you don’t first and foremost appease the robots that control the Google algorithm.
SMM refers to hair, makeup, and skin. It gives your business character, and when customers regard you as an authority in your field, it ultimately draws real customers to your website.
Sadly, one is necessary for the other to exist. If you stop to think about it, quality SEO will ensure that your website appears on the first page of search results when someone searches for “car rent” and you offer a car rental company. However, social media marketing is what will grow your fan base and let people know that you exist in the first place, before they even turn to Google, if you want to spread the word about your car rental business.
So, keep in mind that the question isn’t “which one should I utilize,” but “how can I combine my SEO and SMM efforts to get the best results for me?”
Bottom Line: You Need Both SEO and Social Media.
The “SEO vs. Social Media” debate has no winners. Every one helps the others.
Obviously, the returns from social media may be less than those from SEO, but it does help you reach a wider audience.
If you decide against using social media, keep in mind that individuals who use it may question why you aren’t using it, which might give the impression that you are out of touch with the times and don’t care about what they do.
SEO can drive traffic to your website, where they can continue the conversation on your social media channels.
Social media participation can result in increased webpage visitors, which can help search engine results.
Social media is a hyper-strategy that jumps about and is continuously on the pulse of your audience, but SEO is a gradual path to attaining the outcomes you want.
Slow and steady may win the race, but being aware of the current situation may help you arrive sooner.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
“Google only loves you when everyone else loves you first.”