Why Is Photography Important for Brands Now More Than Ever?
y
ou’ve probably heard it before: “An image is worth a thousand words.” That phrase could not be more true in today’s fast-paced world. More than ever, photography is important to a brand’s ability to connect with its audience and tell its story.
Do you want to know why? Here are 5 reasons!
1. Photographs express emotion: One of the most amazing aspects of photography is its ability to convey emotion. Use darker, more striking lighting to produce moody effects. Use a room that is extremely light and bright: joy. Lots of blues = peace.
Your images have the power to quickly and simply evoke the feeling that you want your customers to have while they are surrounded by your business.
It’s critical to take a close look at your brand’s visuals (on your website, in social media posts, in emails, etc.) and determine whether they successfully convey the wanted emotion.
2. Photography is the first impression that potential customers have of your brand. Consider this: the last time you heard about a new company, I bet you grabbed your phone, logged onto Instagram, scrolled through some posts, and perhaps visited their website, and within a minute, you knew what kind of brand they were. First impressions are extremely importent .
3. Photography has the ability to increase perceived value… However, photography can also have the opposite effect. Poor quality imagery makes it more difficult to gain loyalty and trust. It sounds very superficial, but it is true.
4. Photography is a much faster way of communicating with your customers.
Text is great, but it takes a while for people to read a caption, a about page, or an attractive Instagram quote.
A picture takes a millisecond.
5. Beautiful photography on a consistent basis builds brand trust and recognition.
If your imagery is consistent and of high quality across all of your platforms (website, social media, email, logo, printouts, etc.), your customers will be able to recognise you.
“Photography helps people to see.”
Berenice Abbott
